The Middle East is proving to be a fertile ground for cutting-edge technology, making the region an exciting prospect for global brands. Beyond a growing business and consumer market, e-government initiatives have been adopted across the region, presenting IT and telecom companies with significant business opportunities. The constant innovation being introduced in the field also make for a dynamic communications environment.

The Technology Practice helps clients stay ahead of the curve by linking them with the latest consumer trends. From business applications to social networking to home entertainment, the team provides clients with the specialised knowledge and insights needed to differentiate and convey their brand attributes in clear and compelling ways.

Messages are tailored to make the maximum impact on target audiences, conveying service and product attributes to governments, media, corporations and end users. Media materials and special events are positioned to reach IT professionals, business executives and corporate decision-makers.