Media Training
Whether you are delivering a public address or responding to a media question, how a message is delivered can be as important as the message itself. ASDA’A B-M’s proprietary Media Training programmes help business leaders communicate with confidence, clarity and authority.

Through role playing, key-message identification and other exercises in both English and Arabic, ASDA’A B-M’s Media Training workshops enable clients to understand the nuances of interacting with both regional and international media. A constant challenge for leaders is dealing with difficult questions in a way that respects both the public and the institution’s interests. Among other things, the modules teach clients how to respond quickly and accurately to questions while avoiding damaging statements.