Three years ago, we at ASDA’A Burson-Marsteller launched the First Annual Arab Youth Survey to get a better understanding of the mindset of the region’s most important demographic. Today, as we release our Third Edition of that ground-breaking survey, the findings have never been so relevant, nor so keenly anticipated.
The 2010 ASDA’A Burson-Marsteller Arab Youth [...]
From Tunis to Tripoli, and from Cairo to Manama, the Arab world is in the midst of a period of unprecedented change.
Over the past three years, ASDA’A Burson-Marsteller has forecast future trends by analysing the region’s current hopes, fears and aspirations. We have done that by speaking first-hand to the Middle East’s largest demographic: its young people.
That we live in an age of mistrust is a common refrain in our post-downturn era. But have recent events in the Arab world transformed how we see ourselves, and more specifically, our youth?
When the international media wrote that the people of Egypt deserved to be “congratulated” for taking a stand for a greater say [...]
We are so happy to announce that last night we picked up the International Business Awards’ title for ”PR Campaign of the Year” for the campaign to launch the 828-metre high Burj Khalifa. As the PR agency for Emaar, we worked on launching the world’s tallest tower since the idea’s inception five years ago. Our [...]
It’s heart-warming and encouraging to see self-motivated altruistic souls in your company. A team formed by four employees – Zeina, Emma, Chandan and Sujith – decided to raise funds to buy supplies for the millions affected by the Pakistan floods. Aramex’s (disclosure: client) “Support Pakistan” disaster relief campaign spurred the teams desire to help.
“I helped [...]
Worth watching. Based on the book Socialnomics by Erik Qualman — anyone read it?
Until this year, everybody else but me. The Guardian newspaper ran a piece on April 1 about a cunning campaign by the British Labour Party to engineer an unlikely victory for prime minister Gordon Brown in next month’s General Election.
The clever plan involved a series of adverts riffing off Mr. Brown’s reputation for a [...]
Our recently conducted Fortune Global 100 Social Media Check-up Study explores the use of social media among Fortune Global 100 Companies based on their involvement in Twitter, Facebook, YouTube and corporate blogging.
It was generally found that social media is being used by most Fortune 100 companies – some use it extensively, others have just dipped [...]
Earlier this month, our second annual Arab Youth Survey results were revealed with much excitement. We were thrilled with the response and are thankful to all those who attended and participated – including the fabulous speakers on our panel who really helped us put the importance of such a survey into a larger context. It [...]
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