Three years ago, we at ASDA’A Burson-Marsteller launched the First Annual Arab Youth Survey to get a better understanding of the mindset of the region’s most important demographic. Today, as we release our Third Edition of that ground-breaking survey, the findings have never been so relevant, nor so keenly anticipated.
The 2010 ASDA’A Burson-Marsteller Arab Youth Survey reveals a generation on the brink of significant changes. The challenges facing young people in the Middle East cannot be understated. An acute absence of jobs combined with rising costs of living, a lack of political representation and, in some countries, a feeling that any economic recovery is failing to trickle down are all factors in the frustrations that have brought such rapid and surprising developments across the region.
But, in reading the survey findings, there is plenty of cause for optimism too. Arab youth have a strong sense of their own culture, heritage and identity, and they share a general feeling that, in the longer term, things will get better.
The skills, talent and keen-ness to work that the region’s young population displays need not be hindrances, but opportunities for growth. What has become obvious in the past few months is that in order to seize those opportunities, young people need to be given a greater say in their own destinies. They’ve spoken. It’s now up to us to listen.
For details on methodology and insights, go to our website: www.arabyouthsurvey.com